Social Media Middle East - Social Media Blog - Social Media Agency

Social media measurement and ROI calculation is a topic that I discuss with clients on a day to day basis with the most common question being “How do we make money from social media”. The answer of course is that you don’t.  Social Media applications are a technology facilitator for dialogue and it’s the dialogue that makes or saves you money.  This can be dialogue between you and customers, between the members of your team or anyone else that you need to talk to. 

Uses for niche social communities in effect, are limited only by the number of applications that can be found for them. In the past few years, we as a company, have deployed niche social community platforms for business groups, sporting clubs, research and development groups, events companies, not for profit organizations  and for internal employee communication as a replacement for older intranet applications. With over 120 projects behind us there seems no limit to the amount of new applications presented to us on a day to day basis.

So niche social communities are platforms for effective communication. As with most communications technologies the return on investment revolves around productivity. Tangible benefits of social media implementations can be defined by the cost and revenue improvements that they can deliver to a business quickly and easily.

There is of course a distinct advantage that social community applications have over and above other communications technologies: the ability to turn conversations into meaningful and useful data.  It is this data that can be monetized through business use.  Monetization takes many forms, some of which we will define in this document.

The aim of this document is to provide a framework to justify a business case for a social media project. As such it lays out the many benefits of owning and operating a social community plus some of the more popular ways to monetize your social media applications data.  It is by no means an exhaustive list but it should help any project team define the ROI and business benefits that will be delivered by implementing a niche social community application.

Download the Full Social Media Return on Investment Document for FREE! Just click on the highlighted link.

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