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Marketing professionals and media companies that want to get to grips with how Social Media can be used in your marketing campaigns in the Middle East will not want to miss the Social Media Marketing Forum in Dubai. There seems to have been a high demand for case studies during the Social Media Forum which for the first event of its kind specifically for Social Media was attended by over 200 people with standing room only for the latecomers. There are a number of corporate companies speaking at the Social Media Marketing Event that will be sharing their experience, as such I think the event is probably going to be invaluable to marketing and communications professionals looking to use social media tools and develop best practices. You can check the full information on the website socialmediamarketingme.com . The event is on the 7-8th of December. More details> Analysing what is happening in the market and to our marketplaces Examining why these profound shifts taking place Mapping how these changes are affecting (and shifting!) marketers’ roles, responsibilities and company revenues Social media marketing – a fad or a must-have marketing tool? New vs. traditional marketing techniques in the Middle East region Comparing new vs. traditional marketing techniques; the pros and cons Determining push tactics vs. pull tactics Developing your knowledge of numbers, examples and lesson learned Guide to social media success Learning how to set up a social media strategy for your company Utilising the tools of the trade Measuring your companies social media ROI/online influence Learning from the best, for free Getting started with social media: first steps Evaluating the key components of setting up a social media marketing campaign Understanding what you need to do first Key examples of successful social media campaigns and lessons learned Adapting to a new marketing landscape where customers are in charge: watch, listen and learn Explaining the art of conversation and the benefits of effective communication online Developing the ability to listen, respond and adapt effectively Understanding how to arouse interest and engage your audience The evolution of social media marketing in the region and globally Assessing how companies from the Middle East and beyond are using social media Examining the impact of social media marketing on traditional media What the future holds Exploiting the true vision of the social media landscape Suggestions and guidelines to deal with the challenges of social media expansion Practical examples: how big brands are using social media to connect to their customers Social media and the travel industry - travel socially Merging social platforms and involving audience from multiple sources Engaging in cross channel fluid participation Monitoring impact and driving conversion marketing Social media, content production and new digital distribution platforms -
how to survive and ride the social media tsunami
Using real success stories from companies
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