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Social Media – it’s the Dialogue stuff |
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It’s hard to keep up a blog when you are working what seems like 24x7 to rol  l out new products, but I do try to keep my hand in. It seems like the message in Dubai is getting through and people are starting to get this social media “Stuff” , although still confusing for the laymen like any other new technology development people are starting to understand the value of conversation and dialogue in their business, even here in the Middle East.
Later this year we will be implementing our USA and European offices, it’s going to be interesting to see just what Delta exists between those markets and the Middle Eastern market and if H2O has strong enough technology to enter into those markets, which I am quite sure we now do. There are still the day to day challenges of operational delivery and product development but right now I really think we have a solution and the return on investment case to may hay whilst the sun shines.
Today I was with a major hotel group and the marketing teams were very switched on when it came to Social Media which is great, when the customer understands that the whole process of social media it’s a dialogue and not having “Control” it really is encouraging. Its even more encouraging when you see a customer get really genuinely excited about what you are doing and what you can deliver to their business. Hurrahh !
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