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With pretty much everyone you know belonging to one social network or another it’s quite clear to see that businesses have an excellent opportunity to connect with and talk to prospective customers, existing customers and other stakeholders using social media platforms to build advocacy and brand awareness within their market.
There are a number of pointers that any budding social media marketer should be aware of before embarking on the journey ahead. One of the problems with social media is that it is incredibly unforgiving of mistakes and business faux pas that you’re marketing team may make. To help you navigate these new mass media platforms we have pulled together this quick overview of the main social media platforms that we suggest our clients use. The paper serves as a quick overview of each platform and allows you to benefit from our experience in implementing social media campaigns for corporate enterprises. We have also sourced and consolidated information from the many contributors to numerous blogs, white papers and journals that are available on this subject. The information contained within should by no means be taken as a prescription for success; consider it some general pointers to help you on your way. Generally the information in this paper should be of use to Chief Marketing Officers wishing to get an overview of the social media platforms that are best for their business. It is also not an exhaustive list, the number of social media platforms available to CMO’s is growing at an exponential rate and there may be specialist platforms based around niche vertical markets that are particularly relevant to your industry. We will try to release these papers for other social media platforms as they gain market share and become more relevant. In this paper, we have focused on the main six platforms (You Tube, My Space, Facebook, Twitter, LinkedIn and Slide Share) that are prevalent in the EMEA and US markets. These platforms are mass media channels that are all easy to use for marketing managers to start communicating with their target markets. Our summary information contains an overview of the platform features and functions, how to use it, potential pitfalls to avoid and the markets that you will be talking to with each platform. If you need any more information on any of these social media platforms that we may be able to help you with please feel free to Twitter us www.twitter.com/h2onewmedia. DOWNLOAD BY PRESSING THE IMAGE
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Steve Vaile's Blog Social Media Best Practices - Free Download
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