Middle East marketing executives may like to pay attention to some new research, which suggests that internet discount vouchers have significantly increased in popularity of late.
Digital monitoring firm Hitwise has revealed that searches for internet vouchers among UK consumers increased by 143 per cent in December 2008, compared to a year previously.
In particular, sites such as HotUKDeals and My Voucher Codes have proved to be hit, said research director Robin Goad on the firm's blog.
He also highlights data that shows online retailers are receiving business from voucher advertisers, as one in every 140 visits to the average retail site came from a voucher site.
Mr Goad stated: "While entertainment and electronics retailers do best from discount vouchers, department stores and fashion retailers benefit most from the sales." Our new Promos product aims to take this a few steps further, you will see that the new Promos application will deliver discount vouchers to your mobile, to your email and even deliver vouchers to you when you are close to the outlet! Keep your eyes peeled from promos!