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Mattress Dominoes - World Record Attempt
A great example of Viral Video Marketing using Mattress Dominoes

Major props go to Bensons for Beds & their agency Wand for pulling off an amazing viral marketing campaign which for just a few thousand pounds (guestimate) must have delivered amazing results having been featured on BBC world wide and MBC and other major US networks.

It really is a fantastic example of how a good idea well executed with some seeding and links to some major news agency journalists can really deliver amazing value for money – with millions of views on You Tube and god knows how many on major news networks I would be very interested to understand exactly how Bensons for Beds benefited from the campaign – certainly the back of their truck door was very well placed explaining that they had the best prices in the UK.  Without further ado here is the video!

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