Social Media Middle East - Social Media Blog - Social Media Agency

It's become increasingly commonplace for businesses to use social media to connect with and learn about consumers.

PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them are present and listening, using at least of one of the most popular social platforms to communicate with their customers.

Twitter is the social media platform of choice among the Fortune Global 100. Between blogging, posting to YouTube, updating Facebook, and tweeting, the companies seem, by and large, to be most active via Twitter. Eighty-two percent of the Fortune 100 companies tweet on a weekly basis, posting an average of 27 tweets a week.

Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.

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