Employee Engagement Consultant Dubai

Is your workforce passionate, enthusiastic, committed and inspired? Is their morale and level of corporate citizenship high? Are really ‘present’ when at work? Employee engagement is one of the most important facets of any Human Resources Directors role today, however fewer than half of Gulf employees think their organization manages to attract the best talent or engage them to perform once they are inside the corporation and even fewer (just over one third of employees) think their companies are good at holding on to the best talent.

Employee Engagement is loosely defined as the level to which employees are fully involved in their work, committed to their work, care about their organization and colleagues and are willing to extend themselves and go the extra mile for their company to ensure its success. Various factors influence employee engagement, according to Employee Engagement Consultant Marissa Woods of Brand & People, overall pride and participation in the company’s brand image is crucial to ensuring staff represent and engage with the brand.

“Pride in the company is an essential factor and if people internally don’t buy into the organizations brand or don’t understand what it stands for, this negatively impacts customer’s perception of your brand. Your brand is your promise to a specific group of people and this starts with your employees, with the first step to effective engagement is to understand your employee engagement promise and understand how are you keeping it”

There is no shortcut towards creating and maintaining employee engagement, it takes commitment and an investment of time, effort and resources on the part of a company. The payoff in terms of enhanced productivity, profitability and elevated morale is well worth it. Branding within your employee processes makes attracting talent cheaper and inspires the positive employee agility and energy that attracts customer loyalty. The finer points of how the brand is communicated obviously differs from consumers to employees, as do the specific value propositions, but the core of the brand does not. It’s the still the same personality, the same voice, the same values. HR is merely one of many stakeholders in an organization’s overall brand. It’s how their role is seen as the communicator of the brand that starts that compelling relationship of current and potential employees. The only way to ensure employee behavior is on brand is to align your HR, employee, brand and business strategies. To find out more about how your brand impacts your employee engagement contact Brand & People.

www.brandandpeople.com

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