Social Media Middle East - Social Media Blog - Social Media Agency

Online video advertising will overtake television advertising according to AD2One Group, one of the largest third-party advertising agencies in the world.

AD2One predicts video advertising will show a 78% growth by 2012, with brands distributing more professional-quality video content online than on television.

“The equivalent of TV advertising online video marketing is attractive because it's much cheaper and accurately targets key audiences without any wastage. It offers far superior targeting and offers tangible results, delivered through analytic tracking," according to Roddy Walshe of Ad2One Group.

Walshe continued: "The big challenge for marketers using online video advertising where it is tempting to use videos disguised as entertainment is to weave the commercial message into editorial content for greater impact."

"The onus will be therefore to focus on creative content that entices the online visitor and engages with them effectively," he added.

Comments (0)

Subscribe to this comment's feed

Name

Email

Website

Comment

smaller | bigger

Subscribe via email (registered users only)

I have read and agree to the Terms of Usage.

Add Comment