Social Media Marketing in the Middle East

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Marketing professionals and media companies that want to get to grips with how Social Media can be used in your marketing campaigns in the Middle East will not want to miss the Social Media Marketing Forum in Dubai. There seems to have been a high demand for case studies during the Social Media Forum which for the first event of its kind specifically for Social Media was attended by over 200 people with standing room only for the latecomers. There are a number of corporate companies speaking at the Social Media Marketing Event that will be sharing their experience, as such I think the event is probably going to be invaluable to marketing and communications professionals looking to use social media tools and develop best practices. You can check the full information on the website socialmediamarketingme.com . The event is on the 7-8th of December. More details>

During the main conference on 7-8 December 2009 attendees can learn from presentations and case studies from senior local and international speakers, as well as interactive discussions on crucial issues.

Key topics to be discussed include; overcoming social media marketing challenges in the Middle East, leveraging social media to drive traffic to your site, understanding available tools and technologies and managing online communities.

Surviving and thriving “The Social Media Shift”
Analysing what is happening in the market and to our marketplaces
Examining why these profound shifts taking place
Mapping how these changes are affecting (and shifting!) marketers’ roles, responsibilities and company revenues

Social media marketing – a fad or a must-have marketing tool?
New vs. traditional marketing techniques in the Middle East region
Comparing new vs. traditional marketing techniques; the pros and cons
Determining push tactics vs. pull tactics
Developing your knowledge of numbers, examples and lesson learned

Guide to social media success
Learning how to set up a social media strategy for your company
Utilising the tools of the trade
Measuring your companies social media ROI/online influence
Learning from the best, for free

Getting started with social media: first steps
Evaluating the key components of setting up a social media marketing campaign
Understanding what you need to do first
Key examples of successful social media campaigns and lessons learned

Adapting to a new marketing landscape where customers are in charge: watch, listen and learn
Explaining the art of conversation and the benefits of effective communication online
Developing the ability to listen, respond and adapt effectively
Understanding how to arouse interest and engage your audience

The evolution of social media marketing in the region and globally
Assessing how companies from the Middle East and beyond are using social media
Examining the impact of social media marketing on traditional media
What the future holds
Exploiting the true vision of the social media landscape
Suggestions and guidelines to deal with the challenges of social media expansion
Practical examples: how big brands are using social media to connect to their customers

Social media and the travel industry - travel socially
Merging social platforms and involving audience from multiple sources
Engaging in cross channel fluid participation
Monitoring impact and driving conversion marketing

Social media, content production and new digital distribution platforms -

how to survive and ride the social media tsunami
Considering new vs. traditional content promotion techniques; the pros and cons
Exploring the creativity of the masses
Analysing how to delegate and succeed

Tweet, Tweet… Tweet, Tweet
Twitter 101 – exploring the hottest social media marketing platform
Stepping on to the Twitter bandwagon – demo on setting up your Twitter account
Twitter 201 – How to get the best value out of Twitter. What to do and what not to do

A step-by-step guide to starting your corporate blog

Using real success stories from companies
Introduction to the blogging world: personal, professional, corporate and internal, what do they mean to your company and brand?

Analysing tools to monitor your brand across the blog sphere
Corporate blogging as a new medium to promote your business and get real leads
Setting up a corporate blog plan, what to consider

You can check the full information on the website socialmediamarketingme.com . The event is on the 7-8th of December.

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