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		<title>14 ways to generate revenue and equity with Social Communities</title>
		<description>Comments for 14 ways to generate revenue and equity with Social Communities at http://www.socialmediame.com , comment 1 to 4 out of 4 comments</description>
		<link>http://www.socialmediame.com</link>
		<lastBuildDate>Thu, 29 Jul 2010 15:50:34 +0100</lastBuildDate>
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			<link>http://www.socialmediame.com/steve-vaile-dubai-blog/steve-vaile-blog/15-ways-to-generate-revenue-and-equity-with-social-commun.html#comment-60</link>
			<description>Hey !!!Genuinely it's really possible to earn money online; I really felt that this website is quite impressive and a great idea to earn hundred's of Dollars daily. 
 VISIT : http://www.earnglobalmoney.info 

 - catharine</description>
			<pubDate>Mon, 24 May 2010 15:36:37 +0100</pubDate>
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			<link>http://www.socialmediame.com/steve-vaile-dubai-blog/steve-vaile-blog/15-ways-to-generate-revenue-and-equity-with-social-commun.html#comment-57</link>
			<description>Hi Steve,
Completely agree with you; the potential is huge.

That said, I feel that there are 3 practical aspects to be considered when an offline publication goes online.

1. Offering largely the same content for free online (almost in real-time) would logically eat into offline subscription. This problem would be more pronounced for non-news, non-daily publications.

2. The few dozen competitors on a supermarket shelf, turn into millions of rival content sources online!

3. Advertisers may be not wish to invest in online advertising till sufficient traffic is generated. Worse still, they may ask for online advertising to be a 'free value-add' to a paid offline ad.

The soution, in my opinion, is for the online version of a publication to cater to a much more niche audience than the offline one! For example, a Women's magazine offline may become a Women Entrepreneurs' community online. Or a Business magazine offline may become a CMOs' community online.

Here, how I see it... The primary objective for an offline publication is to sell space - so the broader the audience, the more the advertisement possibilities. But the goal online should be to build a very narrow user profile / database that can help create high-value advertising opportunites (both online and offline).

Thus, the aim online must be for the highest 'quality' of interaction / involvement, instead of 'quantity' of traffic. 

And as you rightly pointed out, it is 'good' content that drives involvement and interaction. But we can begin to define 'good' only when we know 'for whom'. - Shanty Mathew</description>
			<pubDate>Tue, 06 Apr 2010 20:29:00 +0100</pubDate>
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			<title>...</title>
			<link>http://www.socialmediame.com/steve-vaile-dubai-blog/steve-vaile-blog/15-ways-to-generate-revenue-and-equity-with-social-commun.html#comment-56</link>
			<description>Hi Steve,
Completely agree with you; the potential is huge.

That said, I feel that there are 3 practical aspects to be considered when an offline publication goes online.

1. Offering largely the same content for free online (almost in real-time) would logically eat into offline subscription. This problem would be more pronounced for non-news, non-daily publications.

2. The few dozen competitors on a supermarket shelf, turn into millions of rival content sources online!

3. Advertisers may be not wish to invest in online advertising till sufficient traffic is generated. Worse still, they may ask for online advertising to be a 'free value-add' to a paid offline ad.

The soution, in my opinion, is for the online version of a publication to cater to a much more niche audience than the offline one! For example, a Women's magazine offline may become a Women Entrepreneurs' community online. Or a Business magazine offline may become a CMOs' community online.

Here, how I see it... The primary objective for an offline publication is to sell space - so the broader the audience, the more the advertisement possibilities. But the goal online should be to build a very narrow user profile / database that can help create high-value advertising opportunites (both online and offline).

Thus, the aim online must be for the highest 'quality' of interaction / involvement, instead of 'quantity' of traffic. 

And as you rightly pointed out, it is 'good' content that drives involvement and interaction. But we can begin to define 'good' only when we know 'for whom'. - Shanty Mathew</description>
			<pubDate>Tue, 06 Apr 2010 20:27:49 +0100</pubDate>
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			<link>http://www.socialmediame.com/steve-vaile-dubai-blog/steve-vaile-blog/15-ways-to-generate-revenue-and-equity-with-social-commun.html#comment-49</link>
			<description>Great Idea, telling people to not spend money who have it will surely revive an economy badly in need of capital.Anyone who has money should spend it.
;) - ukhotdeals</description>
			<pubDate>Sun, 31 Jan 2010 16:48:47 +0100</pubDate>
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