Online video advertising will overtake television advertising according to AD2One Group, one of the largest third-party advertising agencies in the world.
AD2One predicts video advertising will show a 78% growth by 2012, with brands distributing more professional-quality video content online than on television.
“The equivalent of TV advertising online video marketing is attractive because it's much cheaper and accurately targets key audiences without any wastage. It offers far superior targeting and offers tangible results, delivered through analytic tracking," according to Roddy Walshe of Ad2One Group.
Walshe continued: "The big challenge for marketers using online video
advertising where it is tempting to use videos disguised as
entertainment is to weave the commercial message into editorial content
for greater impact."
"The onus will be therefore to focus on creative content that entices
the online visitor and engages with them effectively," he added.
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