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In
these volatile times the media has the upper hand. In this clinic you
will examine the most effective ways, illustrated by role-play, to
handle the barrage of media questions and advice on how best to handle
crisis.
During this clinic you will concentrate on the issues
relating to the broadcast media and your communications with your
target audience in the wake of a crisis. Perception is a strange and
wonderful thing – one person’s perception can differ hugely from
another.
During this informative day, your Clinic leader will
show you how to cope when the media come knocking, tricky questions,
hot to prepare a holding statement, when to bring our your CEO, the
importance of listening and directing your interviews into the most
valuable areas.
In
this workshop you will cover how to evaluate your online presence
through the use of search engines in order to more effectively
understand your online image and plan for future campaigns. An overview
of new media tools and how they are most effectively used to establish
and/or solidify an online image/reputation will also be covered.
• Evaluate your online presence – How to evaluate search results for your company
• Reputation and identity establishment/solidification – The tools and how to use them
• Everybody has an opinion – How to control your image in a push-pull marketplace
• Negative reputations – How to rehabilitate and eliminate negative search results and
rogue pundits
• Repetition is truth – How to condition the marketplace to accept and proliferate your
positive image
NEW MEDIA DOCTOR
Steven Vaile, Founder And CEO, H2O Media
Having worked in senior management positions with technology companies leading them from start up to liquidity event Steve Vaile has a strong background in Telecommunications and Technology. He
has held positions ranging from VP APAC and EMEA to CEO and been
instrumental in the start up and exit of a number of leading software
companies including Riversoft IPO 140 M, Systems Management Arts –
Acquired by EMC 260M, He was most recently VP of APAC and EMEA for US
telecommunication software company Voyence acquired by EMC. He
serves as the CEO of H2O New Media the leading provider of customised
social media platforms to enterprise customers in the Middle East.
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