16th December 2008 - New Media Dubai

Do you have a Linkedin account? Facebook profile? How about your own blog?

A recent study shows that estimated 194m people have joined a social networking site in 2007. Also, more than 170 million people across the globe have created blogs and 340m regularly read them. The interesting fact is that many of these blogs are created by corporations. If you are asking yourself WHY, then you simply must attend The New Media Event, taking place from 14 – 18 December 2008 at JW Marriott Hotel in Dubai, UAE.

Post - Forum Workshop C : Thursday, 18 December 2008 Enterprise Social Media: Using Social Media To Drive Business Results

The New Media Event is the first and ONLY event in the region dedicated to the growing power of new media and will identify the most important new media tools used by major corporations and organisations around the globe. We will discuss challenges, issues and trends and help you find the right new media tools for your organisation.

For the first time in the Middle East key new media minds and regional experts will get together in one place to discuss how new media can help you build your brands and increase brand awarness. More importantly, this event will be the hotspot for all PR and marketing professionals who want to identify what works and what doesn’t work when it comes to new media in the region.

We have confirmed a faculty of some of the hottest new media experts in the world to help you explore the power of social media in today’s highly competitive market. From Hollywood directors and key bloggers to new media representatives from the world’s most admired companies. The New Media Event will be setting the new media agenda for 09 in the region. You simply cannot afford to miss out from this historical moment.

The New Media Event aside from 20+ powerfull presentations will also feature two innovative workshops to help you implement new media strategies in your organisations:

Post – Forum Workshop A:
New Media 101 – Everything You Need To Know About New Media

Post – Forum Workshop B:
Reputation Management In A New Media World

Post – Forum Workshop C:
Enterprise Social Media: Using Social Media To Drive Business Results

Cool Topics
• Incorporating New Media Into Existing PR And Marketing Strategies
• Investigating The Full Range Of New Media Opportunities
• What Works And What Doesn’t When It Comes To New Media?
• Print Vs New Media
• To Blog Or Not To Blog?
• Engaging With Social Networks
• Broadcasting Your Brand
• Communicating Effectively With Bloggers
• Crisis In The New Media World

Wow Benefits
• Find out everything you need to know about new media
• Explore global and regional new media trends and opportunities
• Master corporate blogging
• Identify the right media tools for your business
• Communicate effectively with the blogging community
• Understand the power of social networking
• Manage your reputation in a new media world
• Network with the masters of new media
• Take your brand to the next level

Workshop Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of day.

• What is enterprise social media?
• Understanding affinity groups
• The applications – An overview
   1. How can social media help you achieve your business goals?
   2. Social media and affinity marketing
   3. Social media for the publishing market
   4. Social media for Corporate Social Responsibility
   5. Social media for business interest groups
   6. Using social media to support the events businesses
   7. Collaboration in the next stage of social media development
   8. Barriers and opportunities in the GCC market
• Case studies
   1. The American Business Council Dubai – Using social media for business groups
   2. CMPi Events – Using social media for events marketing
3. G2 Publishing

Expert Facilitatosr:
Steve Vaile
Founder And CEO, H2O Media