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Social Media
Marketing in the Middle East may not sound familiar with the marketers in the
region. Social media marketing is simply the process of promoting your business
through social media channels. Whether you are selling products or services in
the Middle East, social media is becoming important as a marketing tool in your
business.
The distinction
of social media from traditional media is the interaction between people as
the discussion and integration of words build shared-meaning, using technology
as a conduit. "Social media" signifies a broad spectrum of topics and
has several different connotations. In the context of Internet marketing, social
media refers to a collective group of web properties that are driven by users.
For example, blogs, discussion boards, vlogs, video sharing sites and dating
sites. Social Media Optimization (SMO) is
the process of trying to get one’s content more widely distributed across
multiple Social Media networks.
Social media can take many different
forms, including internet forums, weblogs, wikis, podcasts,
pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging,
music-sharing, crowdsourcing, and voice over IP,
to name a few. Examples of social media applications are Google GroupsWikipediaMySpace
(social networking), Facebook (social networking), Youmeo (social
network aggregation), Last.fm (personal music), YouTube
(social networking and video sharing), Avatars United
(social networking), Second Life (virtual reality), Flickr (photo
sharing), Twitter
(social networking and microblogging) and other microblogs
such as Jaiku
and Pownce.
Many of these social media services can be integrated via social network aggregation platforms like Mybloglog
and Plaxo.
Social Media Marketing, on the other hand, is an
off-page characteristic of Social Media. This includes writing content that is
remarkable, unique, and newsworthy. This content can then be marketed by
popularizing it or even by creating a “viral” video on YouTube and other video
sites. Social Media is about being social so this off-page work can include
getting involved in other similar blogs, forums, and niche communities. Search
Engine Marketing or SEM involves utilization of all available Social Networking
platforms to brand a product using Search Engine Optimization or SEO techniques
of communication, to the end consumer.
The trend in social media is moving fast and
reaching the masses as we speak. As a marketer a time well spent is the time,
energy and financial resources you spend in social media.So, if you are in the Middle East and you want to let
the world know about your business, it is better for you to jump into the
social media train now, otherwise you will be left behind and wonder what
happen.
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