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Akanksha Goel - Social Media Interview Dubai |
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Akanksha is a marketing maverick, start-up junkie and a social media
enthusiast. Before moving to Dubai, she served as Editor-in-Chief of STUFF
Magazine
Singapore, a leading consumer technology publication. Akanksha
frequently speaks
about social media and marketing in Dubai this interview was with IQPC
discussing Social Media Marketing in the Middle East. Akanksha is
currently serving as the Chief Operating Officer for the
Sherazade group, which represents OneEmpower’s Loyalty Marketing Solutions in
the Middle East, Africa and India. Sherazade also provides Training and Consulting
for the Financial services industry.
They are currently setting up an Academy to train and certify retail bankers in
the region.
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Social Media Marketing Podcast - Social Media Marketing Podcast
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Information is the lifeblood of an organization and even more, it’s the backbone of a strategy.
Regardless of size, entities must be able to assess their Social Media environment in order to predict strategies and shape success. Social Media intelligence is much more than knowing what people are doing or saying about your brands, products or campaigns, it is the translation of that knowledge into practical application. I'm glad that we have those people within the GCC.